Design Matters LIFESTYLE LECTURE AND DESIGN DAY
Lifestyle lecture featuring tUCKERNUCK Chief Creative Officer, sophie newbold
MODERATED BY TUCKERNUCK hoME & lIFESTYLE SENIOR DIRECTOR, tori mellott
presentation by Christina Dandar of The Potted Boxwood
Floral demonstration by morgan moylan of westqueen studio
"antique corner" presented by Julia Reinert of The Lifestyle Historian
FRIDAY, OCTOBER 17TH, 2025
CAROLINA COUNTRY CLUB // RALEIGH, NC
9:15 AM: Check-in
10:00 - 11:00 AM: Lifestyle Lecture & Presentation with Sophie Newbold
11:00 AM - 3:00 PM: Light Buffet Lunch
12:00 -12:45 PM: Presentation by Christina Dandar
1:15 PM - 2:00 PM: Floral demonstration by Morgan Moylan
11:00 AM - 3:00 PM: "Antique Corner" presented by Julia Reinert
11:00 AM - 3:00 PM: Pop-Up Shop featuring 20+ curated vendors
$150 - TICKETS AVAILABLE SOON!
Sophie Newbold was born and raised in the U.S. Virgin Islands and eventually made her way stateside to the University of Pennsylvania, where she studied Philosophy, Politics, and Economics. In 2012 while she was exploring a career in trading and portfolio management, Penn friends Maddy and September asked her to create illustrations for a new venture they were working on with Maddy’s sister Jocelyn. Sophie joined forces with them to help launch Tuckernuck as its founding Creative Director. From photography and graphic design to hair and makeup, she wore many hats in shaping the brand’s early identity. Today, Sophie serves as Tuckernuck’s Chief Creative Officer, leading the creative teams and continuing to define the company’s distinct visual voice.
A lifelong self-starter, Sophie is passionate about learning and creating—from sewing and painting to studying art history and architecture. She believes that great creative teams thrive on a foundation of collaboration, curiosity, and trust—fueled by open feedback and a shared growth mindset—where continuous improvement is not just encouraged, but expected.
Tori Mellott is the Home & Lifestyle Senior Director at Tuckernuck. Prior to joining the team earlier this year, Tori has held editorial and social positions focusing on interior design and lifestyle at Frederic, Traditional Home, Domino, Elle Decor, and House Beautiful. She has also worked in product design at Martha Stewart and television production at The Nate Berkus Show. Originally from Pittsburgh, Pennsylvania Tori is an alumna of New York University and lives on the Upper East Side with her 13-year-old twin daughters.
Christina Dandar is the founder of the interior design and luxury lifestyle brand, The Potted Boxwood. While pursuing a masters in education at SMU, Christina began sharing traditional homes and eye-catching facades on her Instagram. Today, with over 211,000 followers, Christina continues to share her love of timeless design with the world through social media, her website, and chic home tours. The Potted Boxwood has become a go-to source for design inspiration, travel, and lifestyle.
West Queen Studio founder Morgan Howell Moylan has trained under leading floral designers in London, Paris, and New York, and she delights in sharing her passion for florals through award-winning installations and signature workshops. Thousands of adults from across the Southeast have learned from West Queen Studio through classes, private events, team building workshops, and more. She is a North Carolina native, a UNC-CH graduate, and studied Agriculture at NC State. All the while, Morgan is a community volunteer, a wife, and mother of four active, vibrant young adults.
Julia Reinert, founder of The Lifestyle Historian, blends storytelling, branding, marketing and event planning with a unique historical perspective. A graduate of the University of North Carolina at Chapel Hill with a degree in Third World, Non-Western History, her career spans journalism, marketing, brand management, and event planning. After her graduate studies in International Relations and 25 years of marketing experience over several industries, she recently transitioned to make The Lifestyle Historian her full-time focus, where she combines her love for research, antiques and global travel to create compelling narratives and educational experiences. In addition to providing storytelling, marketing, and event planning services for her clients, Julia is also a columnist for *Home Accents Today* magazine and a current student of the Asheford Institute of Antiques .
Thank you to everyone who made our 2024 events a success!
